The Power of Gamification in Marketing

E-commerce platform competition is getting tougher. Platforms such as Shopee, Tokopedia, Bukalapak, and others are competing to attract consumers to do online shopping on their platforms. With crazy promos like free shipping, cashback, food delivery, package delivery, and even providing pages to charge the electricity tokens.

Although this method is proven to be able to attract consumers to spend their money and time on those platforms, it costs a lot of money, and the question is, is it worth it to spend it? The answer is “No”. There are many ways to engage customers in a cheaper and more efficient way, such as through gamification.


Let’s break down the power of gamification in marketing strategy.

    1. Boost and improve user engagement.

      As users get engaged with gamification, it can be the first step to building a long-term connection between customer and company. Gamification encourages users to take specific actions, which makes engagement rates higher and better than in previous campaigns.

      According to recent studies, gamification increases employee engagement by 48%. Furthermore, a survey of 500 business workers discovered that 30% of respondents said that gamification increased their desire to be engaged at work. As a result, gamification leads to increased engagement as well as a stronger willingness to participate in any given task.

    2. Grow brand awareness and loyalty.
      As previously said, clients who remember your brand’s name after having an enjoyable experience with a branded game are a significant asset to your business. Individuals may become emotionally tied to your brand, but if that happens, they are more likely to become loyal consumers.

      According to Taruli et al. (2021), there are significant changes in user behaviour where they can spend 10–15 minutes on the apps to play the company-branded game. They frequently open the app not only to make the purchase but also to play the branded game.

    3. Strengthening Call-to-Action
      As players interact with your brand’s gamified aspects, they are more likely to respond to your CTA than if it were a regular banner ad or any other marketing strategy in order to gain the benefits associated with the interactive experience. This will help strengthen your CTA.

      Imagine that you offer users a 20% discount only for doing a quick quiz or a specific mission on your platform. The user is more likely to do that in order to get the discount and use it to make a purchase on your platform.

    4. Make Promotional Offers More Appealing.
      Sometimes, consumer behaviour can be more emotional than usual. Depending on the setting and circumstances of the approach, the same offer or product may be viewed differently. Users may start to ignore the offer for a 10% discount or flash sales, but they may be excited if you try to put it in a different but fun way.

      For example, the user must pass level 5 to get a 10% discount and level 25 to get a 25% discount in your branded game. This situation gives the user euphoria about achieving something; they have gone through many things to get it, which unconsciously makes them value it more. Besides the discount, in gamification, there is a leaderboard that can make them different from the others or make them feel motivated to get a better place in the game.

    5. Helps Gather Important User Data.
      Data is the most valuable asset for the company. However, gathering a million pieces of user data might be difficult and taking hard work user data might be difficult and take hard work. Gamification offers an easier way to gather it.

      By providing users with the opportunity to have a good time or even the chance to win a prize or reward, they would likely give you their potential data, which you can use to gain a better understanding of your target audience and grow your platform even better.

    To conclude, using gamification as a marketing strategy is the best thing to do since there are many good reasons for it. It can increase the engagement rate, provide a better call-to-action, improve brand awareness, gather potential data easily, change promotional time into a great time, and also increase the chance of gaining customer loyalty. There are many big or small companies that have been using gamification as one of their marketing strategies, such as Starbucks, Adidas, KFC, Duolingo, or M&Ms. However, getting it right on the first shot in the gamification world might be impossible, but we are here to help you find the best branded game with an engaging ad style.

    Top Advantages of Gamification for Employees Training

    Games, a fun and beautiful yet addictive world where everyone can be a main character in their story. It is very rare to see games and adult work life together on the same frame, since some of them think it might be less professional. However, gamification itself started to gain popularity as it can give advantages for both parties, manager and employees, including increased engagement.

    What is Gamification?

    Gamification is adding game principles into non-game contexts; it can be used as a tool to collect valuable data about customers’ preferences and behaviours, which can be applied on every online and offline business platform to boost potential customers. In an easy word, Gamification comes when a company adds games into employee training.

    What is the Benefit of Gamification for Training Employees?

    Besides its popularity as a Game Genre, Gamification also can be applied and be used at the workplace. Here is 5 benefits of Gamification for training employees:

    1. Boost Engagement and Productivity

      Gamification can provide a more interesting and immersive learning experience, allowing employees to perform better and become more productive. With its interesting features, gamification plays a significant role in promoting employee engagement by presenting complex and repetitive chores in a more challenging and fun way.

      Furthermore, when goals are met, employees might feel satisfied and motivated. All of these factors are crucial to the employee’s ability to reach their maximum potential.
    2. Encouraged Social Interaction and Teamwork

      One of the biggest benefits of using the gamification method is that it encourages social interaction among users. Gamification creates user competition by using points, badges, leaderboards, and so on. The desire for points and incentives motivates users to stay active on the site and reach out to one another for advice or assistance. On the other hand, it would help employees collaborate and make new connections with each other.

      Engaging with each other may help the employee learn and create a sense of teamwork among the other employees. According to a study, there are about 80% of employees in the United States who believe that game-based learning is more engaging than traditional methods.
    3. Increase Creativity and Innovative

      Employees might be encouraged to think outside the box by putting themselves in high-stakes circumstances through gamification. You can use gamification to introduce multiple variables in games to familiarise them with different situations they may face in the real world. As a result, gamification is a great option for encouraging innovation and creativity in the workplace.
    4. Helps Workers to Get Used of Receiving Feedbacks

      Games provide the best way of receiving instant feedback from the employee. Employees may receive a variety of types of feedback at work. Giving real-world feedback to employees may motivate them to learn and progress. Gamification can also be used to record employees’ progress at all times, which helps keep them engaged and motivated in their training.

      The employee is able to experience winning or losing in real-time. They can instantly tell when they’re falling behind or reaching their goal based on the feedback they get. Furthermore, because the game-based learning platform can be adjusted as needed, it can be modified to meet the unique needs and goals of individual employees.
    5. Provides a Clear Call-to-Action

      Gamified learning in the workplace is an excellent approach to delivering a clear call to action. When you gamify your training, you create a situation in which your employees must fulfil specific tasks and are rewarded for doing so.

      It gives the employee fast feedback, allowing them to quickly learn how to follow proper procedures. This allows you to train all of your employees without wasting time on one-on-one training.

    Gamification can be difficult and confusing for those who are unfamiliar with it. However, there are much bigger opportunities and advantages you may discover by using gamification at the workplace. Everything becomes easier nowadays as technology keeps growing each day and training more than 100+ employees is not a problem anymore. Gamification can help you with increasing engagement, productivity, interaction, teamwork, creativity, and innovation among the employees. Also, it helps workers to face constant feedback and give a clear Call-to-Action.

    Not only can Neil Armstrong make one giant leap for mankind, your company also can make one giant step for your company with gamification.

    Comics Storytelling as a Powerful Digital Marketing Strategy

    Comics are awesome – everyone loves to read them, from kids to adults, and nowadays there are many brands using them for advertising. You might wonder how the stories of heroes fighting evil and bad people, the eternal fight for justice, and a pinch of romance, which have been popular for a long time, can be a good marketing strategy.

    Although you don’t typically see this kind of advertising on billboards or signs, comics can be insanely profitable for a company. By using comics as a marketing strategy, it increases customer engagement as people can easily understand the context, and it can also effortlessly grab the attention of the potential customer.

    How can it be a powerful tool for customer engagement?

    A good marketing strategy has to be engaging and easy-to-understand to make it easier to introduce the brand to potential customers. Visual images always play a crucial role, whether it’s in a campaign driven by emails, newsletters, blogs, e-books, or social media. However, most brands usually fail at the first stage, which is drawing the attention of potential customers. The marketing plan would fail if there was nothing compelling to grab their attention.

    The fact that simplicity is one of the main objectives in determining whether the marketing strategy is effective or ineffective Usually, the comic characters are quite interesting. If potential buyers can quickly learn about the product, it instantly gives benefits to the company since they won’t hesitate to purchase it. Even the most difficult ideas may be made simple and easy by using comic strips.

    Let’s find out how marketing strategies work with comic strips on different platforms.

    1. Comics for Email Campaigns
      Comic storytelling might work as a spark for your email marketing by picking an issue related to your targeted audience and creating a comic strip. It’s a great way to bring attention to a CTA that provides the solution they need. For example, you target a specific client through an email campaign because you’re selling a data-driven product that provides insights about the income from various departments. According to studies, 59% of B2B marketers say that email is their most effective channel in terms of revenue generation.

    2. Comics for Product Manuals and E-books
      Comics aren’t just stories about a famous detective with a million solved murder cases or superheroes saving the world. They have also become well-known in the business field as one of the most effective marketing strategies. As the owner or marketer, you might use case studies, e-books, and product manuals to tell the story of your product.

      Scott McCloud’s Google Chrome Comic is a fantastic example of a product narrative told using comics. The Google Chrome Comic, a printed comic for journalists and bloggers, describes the inner workings of the Google Chrome browser when it was first released. If comics are a great enough marketing tool for Google, imagine what they can do for you.

    3. Comics for Social Media
      By using comics, you can overcome the typical barrier of depending just on descriptions to improve social media click-through rates. It is important to remember that humans are built to process and remember visuals much more effectively than words. A simple comic would stand out in people’s minds and increase the chances of higher click-through rates on your brand post.

      Below is an example of a dental benefits comic strip. The brand tries to persuade the user to take their offer before it expires, but in an interesting way. By using some humour with strong colour, big fonts, and vivid content, this comic lightens the user’s mood and allows them to quickly claim the benefits.

    4. Comics for blogs
      Already made a good infographic? Catch headlines? Impressive quotations from famous people from all around the world Backlinks to popular websites But it still didn’t work?

      You might be wondering why your blog still didn’t work when everything was perfect. Stop right there; let me ask you one question. Did you know there’s a 15-second rule that defines the bounce rate of your web page or blog? It decides, in particular, that if you haven’t engaged your visitor for 15 seconds, then you probably won’t.

      So, how can you keep your audience’s attention longer than that? Of course, not from making hard-to-read text. Good infographics can be useful, and they are increasingly becoming the “go-to” solution.

      Comics are a unique choice that viewers may not expect, making them more likely to spend time reading, observing, and appreciating them, lowering the bounce rate on your page. Even better if your comics are available in numerous formats.

    Aside from marketing campaigns, using comics for presentations and internal communication in your company can be a highly engaging approach. In serious boardroom meetings, quarterly update meetups, invitation emails, and celebration emails, comics have the power to make us laugh.

    It may be difficult for a business to create engaging stories and graphics for a marketing campaign, especially when it comes to standing out from its competitors. Integrating comics into your company’s communication tool may be one option for staying ahead of your competition, attracting more consumer attention, and creating a strong brand connection.

    Reasons Why A Good Mascot Will Elevate Your Brand Value 

    Mascots play the greatest role in business. With their cute appearance, eye-catching colour, expressive facial expression, and entertaining behaviour, they are able to touch the customers right on their heart.

    A well-designed mascot may help your company become instantly known and reach the top. So, let’s look at some of the advantages of having a brand mascot for your company.
    A well-designed mascot may help your company become instantly known and reach the top. So, let’s look at some of the advantages of having a brand mascot for your company.

    1. Effectively Tells Your Brand’s Character
      A brand mascot represents the character of your business. You may effectively communicate with your audience and tell your brand’s character. As a result, mascots become more effective communicators than banner ads.

      Logos and banner ads can only be found on paper and billboards, but mascots are unique. Mascots, with their voice, appearance, gestures, and facial expressions, especially live mascots, can attract more customers. They can be used to communicate and get in touch with customers while explaining and offering your product or your business website.
    2. Create Positive Image of Business
      There are a lot of successful businesses that make their logo easy to remember for their customers. For instance, Disney and McDonald’s have successfully rebranded their mascot brands to create their brand image.

      There are some cases where the mascot becomes more popular than the business itself. Mascots have the power to create a positive and fun image for your brand. It shows that brands have a big impact not only on representing the brand to the community but also on making a special place in every customer’s mind.
    3. Emotionally Bound to Customers
      Presenting mascots can be the best way to introduce a product or brand to the community. Not only as a reflection of the product, but now many mascots that are well known and loved by consumers more than the company itself. In addition, it shows that the mascot is able to create a good emotional bond with customers.

      This will definitely benefit the company because it gives a good image to the brand and can have a carrier of fame effect. Also, customers will hunt for the mascot wherever it is located, which will bring huge profits to the business. For example, the BT21 doll, a mascot created by BTS members, is always being hunted by fans of the Korean group from all over the world.
    4. Increase Business Exposure
      Good mascots are unforgettable and memorable. Attractive mascots frequently find their way into the public’s mind and become recognized as a symbol of the business’ product or services. A mascot with unique motifs and personalities will make your business stand out from the competition. It is also a smart way to capture the interest of your audience or potential customers.

      The public would find it simpler to recall if the mascot was unique and memorable. Even the possibility of fame and the chance to have your mascots licensed for use on your products may give you more credit.
    5. Strengthening Company Value
      In an event or promotion event, the mascot appears as an “interactor” who speaks and communicates in its own way so as to provide additional strength to the atmosphere and character of the event. The public will feel that there is a “connection” that welcomes them through the program when the figure is present at each event or displayed in the media.

      Because the values and philosophy behind your brand that are visualised in the form of the right mascot will create a pleasant atmosphere and increase your business value.

    A business will be successful if its products are known by many people. To achieve that, the right branding technique is needed in order to attract the interest of consumers. Apart from arranging daily or weekly content to promote the business, using a mascot can be one of the most effective branding techniques to introduce products to consumers.

    Mascots can be useful to grow your business because they can effectively tell a brand story, create a good image in the community, create an emotional attachment with customers, improve brand awareness, and increase business value. Therefore, design the right brand icon to be able to describe the product properly, making it easier for consumers to differentiate your product from other products.

    Interested in consulting about creative ideas and solutions that you want to implement in your business? Just give us a call now, free consultation with our creative product and IT experts!

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    The world’s biggest gaming event Tokyo Game Show 2022 will be attended by IOTA as one of the selected studios to represent Indonesia

    The Ministry of Tourism and Creative Economy, Ministry of Communication and Informatics, the Indonesian Embassy in Tokyo and ITPC Osaka with the support of the Indonesian Game Association (AGI) will provide facilitation to selected game companies in Indonesia to take part in the 2022 Tokyo Game Show. IOTA as one of the selected studio will get a booth to participate in the business matchmaking process during Business Day.

    Source : instagram kemenparekraf.ri